Dear 2024, bring it on. We believe the new year can bring much-anticipated peace for the men of the world. It can bring happiness to your family. And, of course, it can bring successful websites that fully meet all of their owner's expectations. Everyone has his or her wish.
We are here to support the latest thing from the paragraph above. In particular, we make available our annual results. Once a year, SwissUpLabs Post publishes an annual report. For instance, the summarised results for 2022 helped users build new strategies in e-commerce and achieve business goals, which we were thrilled about.
We can't wait to share with you our new annual report. It was driven by a strong start to the year and the hard work of our team. In this article, we look at some of the new products and decisions made by SwissUpLabs in 2023. So go ahead to read.
Website Speed Matters
There is an ever-increasing demand for good page load times for e-commerce websites and tools associated with this topic.
Website user experience statistics say 47% of users won’t wait longer than two seconds for a website to load. Busy people usually don't have time to stand idly by. Conversely, a fast-loading website can have a significant impact on a store's bottom line. If you don't want to lose in sales, you would better focus on the latest changes possible to improve your website page load speed.
In 2023 we released the feature that delays JavaScript until user interaction (user activity such as scrolling and navigation). The feature is a part of our famous Magento 2 Page Speed module. Now it improves page-load times even more.
If shortly, the new feature runs the unpack after some interaction to ensure that the JS is deferred. The page's JavaScript resources are not downloaded until users move their mouse or click on something. What is really important is the result. The tool's effect is optimized Magento 2 performance, better user experience, lower bounce rates, and higher store ratings. You must admit that's cool!
In our post Improve the website loading with the new feature from the Magento 2 Page Speed extension 1.7.12 release we talked about the feature much more. Are you ready to read?
So back to the Forbes article. It says 74% of online users will return to a website that is mobile-friendly. Do you want to retain visitors? Then keep up your friendship with our products.
Emphasis on Mobile Optimization
We keep optimizing Magento 2 modules and themes for mobile users. Take this one, for example, about reduced blocking time by 50-200ms for Breeze themes. This is a performance improvement specifically for mid/low-end mobile devices.
Similarly, pay attention to options that ensure a smooth and enjoyable experience for your mobile visitors. For example, this year we added:
- Steady product tabs in mobile versions of Argento Force and Argento Stripes design built with Breeze.
- The “Add to Cart” button on touch devices in the category listing of the Breeze Evolution theme.
- A sticky message position in Breeze themes.
Use the latest updates to get feedback from customers and make your site more interactive.
You may notice that we talk about improvements made for Breeze. If you haven't tried it yet for your Magento 2 sites, do it.
Our modern and fast front for Magento 2 has been gaining popularity all year long. Check out the last data by trends.builtwith.com and see for yourself.
To come back to the Forbes study, half of internet users consider a website’s design when forming an opinion about a business. And since we have mentioned the Breeze-based templates, how about the new Magento 2 theme?
The best theme for fashion stores
2023 ended with the release of a stunning Magento fashion design - Argento Breeze Chic.
It follows the best performance standards provided by Breeze's front end. This means that your store receives all chances to get the next speed results if you install the Argento Chic theme:
- Home page - Mobile 94 Desktop 99
- Category page - Mobile 95 Desktop 100
- Products page - Mobile 96 Desktop 100
And what about the design? Every fashionista will formulate their finest opinion on your business when discovering Chic pages. Our new theme brings energy and vogue to your store. To be quite honest, this template is not only for fashion. Our new next-generation theme would be great for selling art, crafts, beauty supply products, jewelry, handbags, accessories, gifts, etc.
Whatever you sell, we assure you that Argento Chic will provide amazing user experience and usability. Here, in the article, we took a deeper look at style, implemented features, and built-in modules. Read it to make up your impression.
Well, we’ve talked also about Magento 2 modules before. Are you aware of the new Magento 2 module released in 2023?
New Magento 2 module by SwissUpLabs
Our module integrates OpenAI ChatGPT into your Magento 2 website. And that's nice because right now you can use the chatGPT capabilities in your stores. And we are not talking just about content generation here.
By the way, if you still don't know What ChaGPT can do for your e-commerce store, read this post. Highly recommended.
Otherwise, let's get back to the extension. In the post about the Chat GPT Assistant release, we have described in detail the main tasks the module solves, namely generating Product Meta and Product Descriptions for your store pages. Of course, there are additional benefits that may be seen on the module page.
The good news is that you receive the extension within your subscription plan. Argento theme users also have access to the M2 Chat GPT Assistant module.
As we already talked about the Argento theme, let us remind you that your lovely Magento 2 template was updated 6 times. Software updates matter. Changes to our premium Magento 2 theme usually provide new features, improve performance and usability, or fix bugs. You then get a completely up-to-date and secure theme for your e-commerce. To see details, follow the monthly updates releases we publish regularly.
Time we speak about monthly updates let's mention at once in this respect and updates for Magento 2 modules by SwissUpLabs.
142 release updates for Magento 2 modules
Updating extensions with improvements in 2023 resulted in more than 142 releases. Good job. Here is the number of updated versions for each module:
Breeze - 9, Firecheckout - 4, Page Speed- 8, Tax VAT - 2, Product Tabs - 5, Email Templates - 4, Rich Snippets - 7, Ajax Pro - 8, Easy Slider - 6, Testimonials - 3, Navigation Pro - 4, Highlight - 3, Ajax Layered Navigation - 8, Ajax Search and Autocomplete - 2, GDPR - 5, Easy Catalog Images - 2, Attributes and Brands Pages - 2, Page Builder- 1, Helpdesk - 7, Cache warmer - 3, Sold Together- 5, Prolabels - 4, AskIt - 5, Easy Banners - 4, Easy Flags - 1, Abandoned Cart -1, Order Attachment - 3, Email Module -1, Checkout Success - 4, Address Autocomplete -1, Recaptcha - 3, Page Builder -1, PDF Invoices -1, GeoIp - 2, Address Fileds Manager - 1, Delivery Date - 1, SEO Suite -2, Search Mysql Legacy - 2, Checkout Cart - 1, Akismet -1, SMTP Email -1, Customer Fields Manager -1, Maintenance -1, Checkout fields -1, Knowledge Base - 1.
Remember, you are always welcome to apply the updates for all modules and themes which are usually released monthly.
Sometimes we even think so ourselves - how much is consumed in cups of coffee to accomplish all that? Well, we have calculated. 1920 per year. Many thanks to the coffee house next to our office.
After all is said and done
Of course, we also want to thank the clients. Your collaboration has been crucial in achieving our mutual goals. Our willingness to work is a testament to the relationships we have built with our users, partners, and friends. Thank you for being a vital link in our chain of accomplishments in e-commerce.
We value your comments, suggestions, and advice. Your insight was greatly appreciated as we stepped through the process.
All members of the SwissUpLabs team look forward to continued success together. Dear 2024, we are gonna exceed all expectations.
