18 examples of product page tabs design to inspire you

18 examples of product page tabs design to inspire you

Achieving a great customer experience has always been a priority. Following the idea to help you come through creating a user-friendly site with a high conversion rate, we go on to cover all points in store usability. Undoubtedly the improved navigation and checkout page are the key points in overall site usability. However, you can also provide your customers with having a whale of a time on a product page.

Need a product page that converts visitors into happy customers?

Have a look at attention capture factors:

  • high quality product at reasonable price
  • well designed product page
  • clear and beautiful images
  • call to action buttons and motto
  • powerful product description

Let’s say you’'ve already created a product description that sells. How to present detailed product content in order to make it informative and engaging?  

In recent years, by developing valuable e-commerce solutions, we obviously made sure that tabbed content is more convenient and intuitive for visitors. That’s why the product page tab is a good topic for discussion today. Continue reading...

Product tab is actually a great tool to organize the unique content in a separate tab. By placing a piece of valuable information inside tabs you solve a few tasks simultaneously:

  • You compress a big content into a limited space
  • You show lots of useful of information about a product without cluttering up a page
  • You build a connection between the company and your customers by providing product details on the same page

Well, this type of displaying product info is truly worth implementing. Further, we will show awesome samples with the tabbed content in real online shops.

A few words before we go on with product tabs benefits…

There is also an accordion way to arrange and present content. If you’ re running a mobile site only, probably you’ ll choose an accordion that is a good alternative to a tabbed interface when the screen is narrow. Either tabs and accordion organize the content and make a webpage look well-ordered. Nevertheless, there is a minor difference between these types of content showcase.

Spot the difference between accordion and product tabs

  • Accordion is good for mobile browsers where there is not enough space for horizontal and vertical tabs. A user won’t spin his head in order to read headers.
  • Accordion method allows you to show a short part of the content that helps users to decide what kind of information to read first.
  • Product tabs display one part of the product info and hide a rest.
  • Tab headers stay at their place after being chosen that makes selecting tabs easier at any time.
  • With product tabs no need to go back to the top and choose the next accordion section, for instance. A usual, in order to continue reading a visitor, make just one click at eye level. It causes less confusion.

So, you can see that a tabbed content has multiple advantages when it comes to positive customer experience on a product page.

We have some tips on creating product tabs. You may highlight the active tab with a suitable color contrast in order to make one tab different from an inactive one. You would better to place tabs in a single row that will help visitors find needful information much faster. You can also customize product tabs to better match your customers' needs. We' re going to suggest a few easy-to-use tools developed for Magento platform to help you put any content into tabs. Just read to the end...

Why it’s preferably to show product tabs?

Let's summarize.

  • Tabbed content is an effective way to reduce clutter on the product page and improve the user experience.
  • In tabs you will show much more product details without sending a visitor to another page.
  • By adding product tabs you help users easily find a required product information by clicking on related tab title.
  • Visitors have not to scroll the entire page in order to find the product info they’re interested in.

Right now we’ re going to impress you with amazing content shown in product tabs. The following e-commerce sites are world's leaders  in different segments. These companies gained popularity year after year and keep this up.

Take a look at tabbed content driving success and be inspired


The largest Japanese electronics producer website provides you with an awesome product page. You can see the following product tabs: overview, features, specifications, reviews and support.


L’Oreal company with a registered office in Paris is present in 130 countries on five continents. However you can easily buy cosmetics online. You will meet the tabbed content not only on the product page, but on CMS pages too.


Lee online shop provides you with a variety of designer jeans. Before you choose a product that will match you better, you can consider the product fabric and care and delivery and returns information directly on the product page.


This is a company that was started by 7 friends who tend to have the best appetite. You can find here lot's of choices and delicious snacks. If you control your intake, take a look at ingredients, nutrition and reviews shown in product tabs.  


Dell was founded in Texas in 1984. The company that offers a wide range of computers and related products, keeps selling online. In order to provide customers with full information about product details, Dell's team shows the following tabs: configuration, features & design, accessories & services, ratings & reviews, drivers & manuals & support.


With Bobbi Brown cosmetic you will be who you are. Through the company website you will be a happy customer. In order to help you to choose what exactly you need, Bobbi Brown store added tabs on the product page. Have a look at what it is, why it’s different and how to use tabs.


Teleflora's slogans are same-day delivery in U.S. and Canada, secure ordering and satisfaction guaranteed. This is a service company makes sending fresh flowers to your friends using flower deliveries services. You can choose a flower, vase and size of bouquet directly on the product page by exploring an info shown in tabs.


Sony's PlayStation gaming business is going to launch much more games. besides you can also buy high quality electronics. Browsing online you will find any products made by this japanese company. It would be better at Sony website. By the way you can easily find all useful information directly in product tabs such as features, specifications, reviews and support.


You can always find the latest in beauty at Sephora website. This French chain of cosmetics stores gains popularity year after year. The website is an example of the best usability. Among other things you can see product tabs: details, how to use, ingredients, about the brand info, shipping and returns.

Specialized covers

Specialised Covers is a family-run firm founded in 1981 in the UK. The company will help you to protect your car, caravan and motorcycle with one of their specialised tailored covers. In order to configure a cover, you can use lots of website features. So, you can see such product tabs as compare cover range, gallery & videos, delivery & returns, reviews and FAQ.


If you’re searching for gluten free, dairy free, vegan-friendly kids' bars, protein bars, welcome to Pulsin online store. Having made the first energy ball on the kitchen table in 2006, the company keeps delivering premium natural snacks. Why not to verify by yourself by discovering nutritionals and positive reviews displayed in product tabs.


Treat yourself to best-selling skincare or makeup or fragrance by Lancome. The company was founded by a French chap named Armand Petitjean back in 1935. Despite of simpleness of a product page design, you can find any information about the product you need. There are product tabs such as presentation and expert advice.


Philips Avent is a leader in parenting and baby products. The company believes that the tiniest things make the biggest differences to people and their babies. In addition to products comfortable to moms and kids, Philips Avent provides clients with user-friendly shopping process. Among product tabs you can see overview, specifications, reviews & awards, accessories and support.

Bulkherb store

Bulk Herb Store is a family owned business. They offer a wide variety of the highest quality bulk organic herbs, spices, seasonings, teas and also accessories and tea kits. We encourage you to visit Bulk Herb Store website. It is truly beautiful and user friendly. The product page is enriched with the following tabs: details, reviews, recipes and product questions.

The last sample is an outstanding example of the need for product tabs. You can see questions/answers block related to the product. Via product questions tab the visitors get very   useful information about the item they are going to purchase. There’s no need to make a call, send an email or browse other pages to find a critical piece of information required to complete a bargain.

Do you like it? We hope you've been inspired by product tabs design.

How to realize this powerful product page element and make it perform well?

As we promised, we consider a few Magento tools that will help you to take advantage of product tabs feature. The fact is that the Magento doesn’t offer the advanced tab functionality by default. That is why you'd better use custom solutions to tell your customers everything that is available to know about your product.

Right now you can see the tools which will help you to effectively design product tabs at your website.

  • Magento Easy Tabs solution will help you to replace default Magento tabs with highly customizable ones. You are also allowed to create custom tabs and show any beneficial product details. The module comes with responsive design, thus you can be sure the tabs will look nice on mobile devices.
  • Being integrated with product tabs extension the Magento Ask It module enables adding product questions block into tab. You will do it easily by using a widget.

Talking about Magento 2 tools, there are two effective modules.

  • Magento 2 product tabs extension is a good way to present a content in the best usable way. The module will help you to add multiple tabs with any dynamic content into. There are many flexible widget options.
  • Magento 2 Product questions module will help you to reduce support requests by showing product related questions and answers inside a product tab. Ask It block is a good way to get specific product information from your community of visitors. New customers will appreciate.

Having added the product tabs to the page you create enough whitespace and make your product page readable. In the same time, you show the extended product description, tips to use, high-quality video, customer reviews, delivery information, manuals, etc.

We have a common goal and that is to bring the website usability to the highest level and increased sales. You can also review some more articles that will help you achieve the conversion goals:

Well, start adding brilliant tabbed content right now. Hope our guide will help you to do that easier. Please describe your experience in comments.

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