What would you say if you find out that you have traffic twice bigger than the one you see in your analytics data? And the most intriguing fact is that for each human visitor on your site, you have 1 bot visitor. Quite shocking fact, as we always knew that bots crawl our websites. But the fact is that, for the last 3 years, bots have been dominating website traffic. The good news is that 2015 was a better year for people and therefore for every store owner. People are now dominating bots again with 51% part in website visitors according to Incapsula.
Sometimes your store is crawled by good bots such as Google spider, which will crawl your site in order to show it later on search results pages. However, bad bots are much more popular nowadays. According to 2015 bots traffic report provided by Incapsula, 30% of your visitors were malicious bots for the same year. Quite shocking - yes that is true, every third visitor to your site is here with bad intentions. Before starting to panic, let’s find out more facts about bots.
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