What makes a successful user experience? Layered navigation tricks from 10 advanced company on earth

What makes a successful user experience? Layered navigation tricks from 10 advanced company on earth.

Usually, during the holiday's people are having all kinds of fun. You and your customers are at present in a state of relax. We, in turn, continue the tradition prevailing in the last year. We keep writing blog posts to motivate you.  

Can you guess what we are giving this time?

Today we invite you to simply browse the famous brand websites with beautiful layered navigation blocks. You have not to exercise your mind, just enjoy.

Along the website speed, the navigation is very important part towards conversion. The layered navigation is one kind of navigation that plays an important role in overall user experience in your e-commerce store. That’s why we don’t sidestep this essential element of every website. In the article, you will see 10 samples of popular stores with functional layered navigation.

Come on, let's start inspirational browsing.

Hunkemoller is a clothing manufacturer, specializing in underclothes and lingerie. Being founded in 1886 in Amsterdam, now the company is presented in 18 countries.

You can see easy to use layered navigation block with many options to choose. The website gives customers an efficient way to search the favorite products providing filters for product category, price range, color, etc. Looks very tempting.

JDWilliams has lots you may like, from women's fashion in sizes 10-32, footwear, accessories and gifts, to the highly functional website, including friendly layered navigation.

JD Williams visitors can search via the alphabet scroller and by using the brand's filter.  

That’s really good idea to provide a richer user experience. This very successful direct home shopping company in the U.K. has a secret to success.

What else do those two websites have in common?When it comes to responsive design, the both sites have the unique layered navigation element, namely a slide out sidebar.

SLIDE OUT sidebar

  • Slide out layered navigation block is a very cool feature for mobile users. Your admins can show to customers all available options without wasting space on a page. It is must-have for stores that have a lot of products with a number of attributes.

Tchibo coffee service was founded in Hamburg in 1949. Being number one coffee on the German market, the company has also achieved international popularity by its branded items. The website provides the customers with everything they need for the complete Tchibo experience. Once you visit its e-commerce store, you can see what friendly it is.

As you see on screenshots above, there’s a price filter.

Layered navigation custom price range

  • This is a really important feature for browsing and searching products in the store. It allows customers to sort products by a price that makes the shopping process easier.

There is a price filter and many other things in the next e-commerce store.

Little woods was founded in 1932 in the U.K. Now the company is well known for making great things affordable for every family. You can choose from over 40000 products including women's and men's clothing, by simply visiting an amazing online shop.

The website has a fantastic functionality. Littlewoods.com search stands out by letting users sort the products via different filters. You can see the rating filter and a search line next to the brand's filters. Each filter option shows the results in a more friendly way for users.

Search line in a layered navigation

  • A search box can be set for each available attribute. The customers have simply to type the first letters. The results will be shown in a second.

Rating filter

  • The rating filter is one of the custom layered navigation filters, that provides users with the easiest way to find the products valuable for them.

Well, if we're talking custom layered navigation filter, how about Berkley.

Berkley is the world's leading fishing tackle company. It is most known for its brands 'Berkley Trilene' fishing line and 'Powerbait' scented lures. The main goal of a Berkley is to make fishing fun and help find a fishing spot for every customer. We discern that the company is also aiming at entire user satisfaction when browsing a website.

When it comes to the layered navigation block, here you can see two custom filters On Sale and New.

Layered navigation custom filters

  • The opportunity to choose products in Sale and New is good idea enhance product search filtering on the website. Custom filters accommodate the shortest route possible to filter products.

We believe you've heard Whiskas name. It's not just feedstuff. So, what else is in the company?

Being created in 1936, it was the first company to offer varieties of pet food. It is now regarded as the major cat food brand in Europe, Australia and Japan. Whiskas can satisfy all cats. Whiskas online shop can satisfy all customers.

The website usability suited us perfectly. We would like to emphasize the filters in a slide-out menu, and particularly, the amazing rounded style of them.

Another well-known Persol company implemented the similar options on its website. Furthermore, the filters are shown on a dark background.

Rounded style

  • The color options with rounded corners look amazing. One of the benefits of round style framed is the use of them on a website with responsive design.

Since we've gotten talking about styles in layered navigation block design...have you already seen the attributes' icons in the navigation?

Longines is proud to have the oldest registered trademark that designs men's watch collections. This luxury watch company based in Switzerland focuses its attention on elegance, style, and accuracy. The same is true for the Longines site.

We were particularly attracted to attribute filters visualized in layered navigation.

 

Another company also cares about its website look. Costa del Mar is a famous sunglasses manufacturer. Browsing the website, you can find the upscale polarized sunglasses designed to reduce glare for fisherman and enhance vision during water sports, such as kayaking, skiing, and sailing.

A store is full of interesting things. To help customers find what they exactly need, Costa del Mare team visualizes attributes in catalogs and filters.

Attributes' icons in the navigation

  • The attribute filters visualized in layered navigation help to recognize the desired options at first sight.

Maui Jim is one more big fish that runs in sunglasses world. The company also produces prescription lenses for their designs, including progressive lenses. We like the website so much. Good experience through a user-friendly interface.

Among cool features of the layered navigation, you can see big catchy icons and different styles for color options, including a rounded style. When it comes to usability, there's a fixed navigation bar - the nice feature that significantly improves the customer experience.

Sticky navigation

  • A sticky nav bar will increase the usability of the navigation through the website. It allows users find a product faster without long scrolling back.

All mentioned companies have the websites that truly help in retaining customers and improving ranks. You can see lots of tricks that affect usability.

Well-designed layered navigation is one you would use. In case you manage Magento 2 website, we have the win-win solution for you. Cool, huh?

Get Magento 2 layered navigation multi-select with Ajax layered navigation module.

Stylish, quick and easy layered navigation menu - that's the key to success. See what you get via using our Magento 2 layered navigation extension:

  • a possibility to filter items by required attributes and custom options
  • custom layered navigation filters
  • a user-friendly sticky layered navigation menu
  • a slide-out sidebar
  • color options with rounded style
  • a search field in the attribute section
  • Rating, On Sale, New filters
  • price filter range.

In the end

What makes a successful user experience on your website? You are the only one. We mean, the more techniques you know, the more things you can make.

Hope, reading our articles you will reach an advanced stage in building a user-friendly website.  

Stay tuned in 2018.

Leave a Reply