What are the tactics that work for all eCommerce? See how the BIS company established its brand

What are the tactics that work for all eCommerce? See how the BIS company established its brand.

What do we want to discuss today? New feature or module? No. We'd like to share a success story of collaboration with great accomplishments.

Beaver Industrial Supply - is a huge U.S. online seller of machinery, tools, and supplies. Customers worldwide can purchase products through the main site and 20 more branded stores! Our company has an amazing experience in maintaining them.  

For now, the BIS is praised by consumers for affordable prices, high-quality products, and trouble-free website. SwissUpLabs's happy to meet their demands for all-inclusive customer support. We appreciate the Beaver Industrial Supply for collaboration and invite you to read more about our general projects of custom design, installation of third party modules, assistance in developing new features on demand.

We thank you for engaging with us

Well, our partnership started in 2015. To reach out to customers online, the Beaver Industrial Supply chose the Argento theme, installed on Magento 1.

When evaluating things like loading speed and a robust set of highly customizable features, the company considered the Argento matches their expectations. We are really happy that our theme helps to build an e-commerce business model that attracts.

During the entire period, for years, we were always glad to help the client with updates and general support. We want to say we appreciate all BIS team members in our successful long-term collaboration.

We told you briefly about how we and BIS started. Let's see what did it expand into.

Migrating to Magento 2: consultancy, guidance, dedicated support.

It is well known that Magento is famous for its constant updates for better performance and security. Via implementing the newest technologies, the Magento 2 version has become must-have to be migrated to.

We appreciate the BIS company for trusting us and accepting our help in the smooth migration of the older Magento to the latest. That'how they began cooperating with SwissUpLabs as with Magento Consulting And Web Design Services provider.

If you need more information about dedicated customer support, here is a part of possible services:

  • Magento 2 migration
  • Continuous development and upgrades
  • Magento 2 consultation for store managers
  • Security audit and improvements
  • Custom design development
  • UI improvements

Thus the Beaver Industrial Supply saved time and lots of effort. At the same time, preventing their team from with tasks external to their job, the company continued to ensure the customers better service experience.

Enjoy the BIS Magento 2 site. It is up-to-date and is functioning perfectly.

Maximizing opportunities with minimum efforts

As a follow-up to the Magento upgrade service, we took up other support duties. It was a good experience for everyone.

Beaver Industrial Supply site consists of 20 stores hosted on the same Magento installation dedicated to different brands. The company requested help in:

  • Netsuite integration using farapp.com
  • Integration with Sucuri cloud-based security provider
  • Installation and configuration of multiple third-party modules while getting in touch with all those providers.

Dedicated customer support is about fostering the individual likes and wishes of the customer. Every single request matters. Within long-period and comprehensive customer support we' re glad to do what we should do to keep that effective experience between the company and the customer.

Providing on-demand customer service

Remote customer support becomes even more scalable in case the customers know for sure the features they need for improving their website.

Beaver Industrial Supply team has been always focused on usability and perfect customer happiness. Much of the credit for what we have achieved in implementing new features and methods go to the company's ideas first. Now you can see the functionality we made first for them for request.

  • The new alternative search algorithm for our Ajax Search extension. The method shows the most relevant and exact suggestion related to a user's search query.

  • Attractive Newsletter popup in Easy Banners
  • ReCaptcha for the newsletter subscription form
  • Sticky product tabs on the product page

  • The brand new module that helps to reduce links. Due to the Magento requirement, the URL path should be no longer than 255 characters. Our Refined Url solution is really helpful for stores with very deep category trees and/or very long product URLs.

All this we implemented all that in our Magento 2 modules and themes. This has greatly benefited all our customers.

And furthermore, to show the power of Argento theme customization, we suggest you look at the BIS website again. Read more to learn about custom web design experience with our client.

Getting the most for branding with template customization

The website design is one of the primary factors which affect online shopping behavior. In our opinion, it should balance high-quality imagery, great typography, powerful color palette, delicate utilizing white space, mobile optimization.

The BIS store is selling tools and accessories of the highest quality related to woodworking and metalworking machinery. Evidently the company craved to create a high-quality presentation of numerous product catalogs.

Since Autumn 2019, within the collaboration with our designer’s team, their website was filled with new bright experience. Customized icons and illustrations. Fonts that speak stylishly across all pages. Color combinations that cause the right emotions and increase branding.

We found new interesting ways of making the BIS pages engaging and interactive. Much more was done for visitor appeal.

One of some of the cool design elements is a catchy red element like a drill on the popup banner

On the whole

In this article, we reached out to you to tell you how we’ ve implemented the Beaver Industrial Supply company's suggestions. For years they have been an invaluable part of our daily plans of growing. When adapting our theme to their changing requirements, we made the Argento theme even more powerful.  

In fact, we want to say thank you to our new and returning customers. You all inspire our team to come up with some exciting solutions that help any e-commerce business grow.

We believe that all these decisions develop customer happiness and loyalty. Do you agree with us? Share your opinions in the comments below.

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