Plushible case study. Get inspired to write a successful story for your own website

Plushible case study. Get inspired to write a successful story for your own website.

"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful." - Albert Schweitzer. It looks like Plushible company really loves what they are doing.

So, what are we covering today? We are going to provide you with a success story of a company whose establishment inspires. We are proud of Plushible achievements in creating outstanding website. Enjoy reading to get some ideas to define your development goals. path to success

Every successful e-commerce company has a set of priorities that represent the path toward achieving prosperity. The right priorities lead to the good decisions. Fortunately our clients are going public with their decisions. We appreciate sharing their experience.

Take a look at 9 questions and answers.

What the purpose of your business is?

We are an e-commerce retail site. makes it easy to send thoughtful, meaningful and unique gifts for every occasion.

Name a day when you decided to create a separate website for your company. What did encourage you?

We had been running a successful e-commerce retail site for nearly 10 years, but we decided it was time to branch out and separate our products into new and exciting brands! is the first of our three new toy brands to launch its own ecommerce site. Our other toy brands (Playtime by Eimme and Taylor Toy) sell strictly on Amazon for the time being.

What was the process of making a website?

We had all of our products and product information in the magento backend already, we just needed to pick a theme and separate our products onto our new gift site. Argento support made this quick and easy! We were able to map our existing magento attributes to the new theme almost seamlessly. was up at taking orders in a matter of days.

What was the most challenging part of choosing a template for your website?

Picking a theme that was mobile responsive was very important to us. We noticed through analytics that our bounce rate was particularly high among mobile users on our old theme, so we knew whatever new theme we picked would have to look exceptional on mobile as well as on desktop. looks and functions great wherever our customers are shopping for gifts: mobile, desktop or tablet!

How have you determined the requirements for the checkout page in your store?

We knew our customers were looking for a clean, easy to use cart set up. We ended up purchasing a FireCheckout extension to add to our site. The result is a fast, simple checkout experience for our customers to choose their plushible gifts and get them sent to their loved ones QUICKLY! Simple checkout = more conversions!

Please share an experience you had in dealing with other companies selling a software.

We’ve dealt with many software companies in our 10 years in e-commerce. Many of them make promises they are unable to deliver on, and many of them become less as less responsive as issues add up. We did not have these issues with the Argento product or the Argento support team. They have been up front and responsive to any issues that arose since day one. This is an honest product and an honest company.

Why did you choose Argento?

We chose the Argento theme because it had everything we were looking for: seamless integration with our existing magento data, a clean easy-to-use interface with lots of

opportunities for customization, and a responsive support team to help us with our transition. The end result is a highly effective user experience and lower bounce rate. We are able to confidently spend money on advertising our amazing gifts because we know we can rely on the site to function as it should.

In your experience, what helps you to believe your website is on the right track?

We know our website is on track when we’re making sales! When bounce rates are low and conversion rates are high, the numbers tell us we’re offering an efficient and enjoyable user experience for our gift givers.

Tell us about your plans for future. 

Our plans for the future include extending our product lines in all three of our amazing toy brands, and growing our web presence in the fast moving toy market. In the near future, will be featuring an heirloom product line built around baby gifting. Customers will soon be able to purchase stylish, high quality gifts for expecting parents and grandparents, baby showers, first birthdays and more! Exciting new products are also coming soon in our Playtime by Eimmie 18” doll furniture line, and our Taylor Toy: TOUGH collection of rough and tumble classic toys.

Successful people are pretty modest of telling about the outstanding achievement. Allow us to highlight some other major achievements of the company:

  • Plushible company has been featured on Internet Retailer's list of top 1000 online retailers.
  • They are currently A+ rated with the Better Business Bureau (
  • They participate in a Toys for Tots event.
  • Plushible has countless pleased customer reviews across sites like and
  • The company is a partner with The Toy Foundation, so for every Plushible purchased, they donate a portion of the sale to purchase a toy for a child in need.

So we see that Argento template and FireCheckout module played a major role and had a significant impact on the overall website progress.

Argento friends know this is one of the first responsive Magento theme with such a big number of advanced modules in a package.

For those who don't know what Argento is, here's a short list of information:

  • The theme was launched in 2013 by Templates-Master company.
  • It is available both for Magento and Magento 2.
  • Supports Accelerated Mobile Pages (AMP).
  • Argento provides 7 awesome designs for any kind of store.
  • Includes 20 powerful modules.
  • Works perfect on mobile devices.

FireCheckout is number one Magento one step checkout module on the software market. Lots of companies already gained advantages of using the extension. It is one of the most effective strategies you can implement in your ecommerce store.

Here's what you need to know to get the most out of the FireCheckout module:

  • 4 available checkout layouts.
  • 6 responsive checkout page designs.
  • Available in 14 languages.
  • Includes 11 modules: Address Autocomplete, Address Field Manager, Checkout Cart, Checkout Fields, Customer Field Manager, Delivery Date, GeoIp, Order Attachments, Subscribe at Checkout, Success Page, Checkout VAT.
  • RTL support.

We believe a story inspired you. Now you know what else could bring the company competitive advantage.

We hope you’ve joined hundreds of others who are discovering what Argento and FireCheckout bring to the ecommerce business. Please share your ideas based on a similar experience. We are convinced that other readers will find them interesting.

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