SEO when building a website. It is something that you think about when you make a decision to run the e-commerce store. You certainly want your site be highly visible in search results, and rank better. Here are some points to consider:
- Automatic generating meta tags for product and category pages
- Adding HTML sitemap as a guide to higher-level pages of your website
- Setting SEO friendly URLs
- Using XML sitemap with extended settings
- Creating rich snippets to communicate with search engines
- Optimizing paginated content
- Using hreflang tag for multilingual websites
- Increasing your links popularity by using cross linking
- Getting higher Google ranking by using canonical URLs
- Optimizing your products images for better ranks
So, how to do SEO for your website? Start with the best Magento 2 SEO extension with an impressive number of features. SEO Suite is a complex solution that includes 10 modules: HTML Sitemap, SEO Images, Regional URLs (hreflang), SEO Canonical URL, Metadata Templates, Rich Snippets, SEO Pagination, SEO-friendly URLs, XML sitemap, SEO CrossLinks. All of them improve the SEO value of your store.
- Free installation
- Activate up to 10 times
- All extensions $79
- Approved on Magento Marketplace
Magento Open Source Compatibility
Magento Community 2.4.9, Magento Community 2.4.8, Magento Community 2.4.7, Magento Community 2.4.6, Magento Community 2.4.5, Magento Community 2.4.4
Adobe Commerce Compatibility
Adobe Commerce 2.4.9, Adobe Commerce 2.4.6, Adobe Commerce 2.4.5, Adobe Commerce 2.4.8, Adobe Commerce 2.4.7
Optimize images for search engines
SEO Images module helps the images get indexed by search engines faster. With the extension, you add a related keyword text that the page uses for better ranks. The extension allows building product image names. They are based on product attributes: manufacturer/brand, name, SKU. In the section “Image Name” you can specify a template for the product image. With our module, you can also preload previously generated image names at product listing.
Create the HTML sitemap in your store
While Magento 2 is not provided with a sitemap by default, we highly recommend you to generate HTML sitemap. That is crucially important for big sites with hundreds or thousands of pages. HTML sitemap will help your customers easily navigate your website. User experience is critical to SEO. Via our module, you can create Magento 2 sitemap with a list of stores, categories, products, CMS pages and custom links.
Improve XML sitemap functionality
With XML sitemap module you bring Google to important pages of your store. When indexing a large site, it occurs the search engines may overlook new or recently updated content. So you have to help to see all available for crawling URLs by using a well-done XML sitemap. The module improves the default functionality by:
- ability to sort links in XML according to their priority
- ability to include custom links into XML
- ability to add hreflang tag
- ability to set the sitemap file limits
- ability to add images to category links
Generate tags for category and product pages
SEO Metadata Templates module will help you automatically generate meta titles, meta descriptions and meta keywords using product/category attributes. You can easily create customized meta tags templates for product and category pages. The module also allows you to:
- Use multiple variables to create meta tags templates with unique content
- Force your store to use the generated metadata instead of the metadata from product or category
- Use the "Records to process per run" option, that prevents a server overloading during generating a big amount of metadata
- Set optimal length for metadata directly in the configuration
Improve SEO optimization via paginated content
SEO Suite includes SEO Pagination module, that makes paginated content more precise. The main feature is the added ‘view-all’ link for paginated content. The ‘view-all’ link + rel=”next” and rel=”prev” strategy for paginated content is used by default. It follows the latest Google recommendations. Another module option is adding page number to title of the page where paginated content presented. By improving a presentation of paginated content, you solve duplicate content issues as well as improve your web pages indexing by search engines.
Improve your ranking with Magento 2 structured data
Why not allow users to see the information about your store directly on the Google search page. Rich Snippets enables a display of breadcrumbs trail in rich snippets. Above all, you will help search engines crawl the following data:
- information about your organization
- product data from your store (SKU, price, currency, availability)
- social media links, website
- brand information
Simplify URL optimization in SEO
SEO-friendly URLs module makes easier the navigation through your site for search engines and users. It allows building easy to read links for filters in layered navigation on category and catalog search pages. That will help you to reduce a duplicated content in your store. The module also provides:
- ability to separate filters from a category in URL
- ability to rename catalog search/result page to short and understandable search
- ability to redirect visitors to site homepage when they try to access respective CMS page with a direct link
Targeting site content to a specific user language
Regional and Language URLs module functionality is focused on using the hreflang tag. The attribute is crucially important for the store that offers content in more than one language as well as for a multi-region website. With the module you are able to:
- help search engines serve the languages your content is written in
- deliver the results about the most appropriate URL for multi-lingual visitors
- prevent duplicate content issues
- help your store increase the CTR from search results
Inform Google which URLs have a similar content
Canonicalizing your URLs helps you specify to search engines a preferred URL. SEO Canonical URL module is about adding canonical URLs to products, categories, and CMS pages. That way you tell Google which version of a store content to show in search results. The module enables using a parent product URL as canonical for a child product one. It is great for sites with a large catalog of products.
Improve SEO cross-links strategy
The SEO Cross Links module is about creating internal crosslinks to any product, category or CMS page. The extension will help users easily navigate to the other pages with related content or product. As a result, you get a good average time on site and more sales. Within the module functionality, you could replace keywords with links, set the limit for a number of links on the particular pages, apply various styles to highlight the links per pages.
SEO Suite for Magento 2 1.20.1
8th of October 2026swissup/module-hreflang
- Security: High — improved output handling of hreflang links on the storefront.
- Security: Low — improved output handling in the admin CMS page form and the XML sitemap.
swissup/module-rich-snippets
- Security: High — improved output handling in structured data (JSON-LD).
swissup/module-seo-cross-links
- Security: Medium — improved URL validation for cross links.
swissup/module-seo-templates
- Security: High — improved input handling when generating SEO data and clearing logs.
- Security: Medium — strengthened authorization and input validation in the conditions editor.
- Security: Medium — strengthened request protection for admin template and generation actions.
SEO Suite for Magento 2 1.20.0
4th of February 2026swissup/module-rich-snippets — 1.7.18 (was 1.7.11)
- Skip home breadcrumb in JSON-LD output and enforce minimum items for valid BreadcrumbList.
- Improve product page breadcrumbs snippet (generate it via JS)
- Update Organization snippet. Render it st homepage only (as recommended).
- Update schema.org URLs to use HTTPS.
- Swissup AskIt and Swissup KnowldegeBase uupdates.
swissup/module-seo-cross-links — 1.1.26 (was 1.1.19)
- Add Swissup Attribute Pages support.
Security and MCS updates to all modules in package.
SEO Suite for Magento 2 1.19.0
23rd of September 2025swissup/module-hreflang — 1.6.10 (was 1.6.6)
- PHP 8.4 fixes.
- Improve compatibility with Swissup Attributepages.
- Improve compatibility with FishPig Wordpress.
- Fixed error "Cannot assign null to property $currentStore".
- Custom value for locale in hraflang supports comma-separated list of locales.
- Code optimizations.
swissup/module-rich-snippets — 1.7.11 (was 1.7.3)
- Added QAPage schema to category pages.
- Added
datePublishedandauthorfields to the QAPage schema to comply with Google Search Console requirements. - Do not remove question at the backend Widgets page, when pressing
Enterin grid filter. - Fixed not working FAQ widget
- Allow multiple Day of Week with same value for opening hours.
- FAQPages: improve answers markup.
- feat: Output multiple QAPage JSON-LD blocks for better indexing
- Fixed two warnings about returns policy:
- returnShippingFeesAmount is not applicable when free return is used. See https://schema.org/returnShippingFeesAmount
- When return is allowed returnFees should not be empty.
- Fixed implicitly marking parameter as nullable error in PHP 8.4
- Do not omit current item in the breadcrumbs.
- Minor tweak to shipping details snippet.
- Fixed exception about no source items with the in stock status.
swissup/module-seo-core — 1.3.10 (was 1.3.9)
- Fixed implicitly marking parameter as nullable error in PHP 8.4
swissup/module-seo-cross-links — 1.1.19 (was 1.1.13)
- Fixed duplicated image tag added via pagebuilder.
- Fixed Magefan Blog compatibility.
- Added additional config to disable the crosslinks for the Magefan blog posts.
- Fixed implicitly marking parameter as nullable error in PHP 8.4
- Do not render crosslinks that lead to the same page.
swissup/module-seo-html-sitemap — 1.1.21 (was 1.1.18)
- Added missing HTML escapes.
- PHP 8.4 fixes
swissup/module-seo-images — 1.3.21 (was 1.3.20)
- Stability improvements.
swissup/module-seo-templates — 1.7.9 (was 1.7.7)
- PHP 8.4 fixes.
- Improve integration with Swissup_AjaxLayeredNavigation.
swissup/module-seo-urls — 1.5.53 (was 1.5.50)
- Stability improvements.
- Fix "404 Not Found Error" when switching language with applied filters.
swissup/module-seo-xml-sitemap — 1.1.16 (was 1.1.15)
- PHP 8.4 fixes.
SEO Suite for Magento 2 1.18.0
23rd of April 2024Magento 2.4.7 fixes. New features added. Better stability.
swissup/module-hreflang — 1.6.6 (was 1.6.1)
- NEW: option at storeview level to set custom locale.
- Integration updates for Magefan Blog, Amasty Store Locator and Magento XML Sitemap.
- Overall stability improvements.
swissup/module-rich-snippets — 1.7.3 (was 1.6.3)
- NEW: option to set image size for product data snippet.
- NEW: FAQ snippet widget.
- Added OnlineStore to the Organization Type dropdown.
- Shipping details snippet. It works with table rate shipping and matrix rate shipping from WebShopApps vendor. Cache snippet data to avoid too many shipping requests to online carriers.
swissup/module-seo-canonical — 1.11.9 (was 1.11.8)
- NEW: setting for each category in Magento Admin to set custom canonical URL.
swissup/module-seo-cross-links — 1.1.13 (was 1.1.12)
- NEW: Magefan Blog integratation.
swissup/module-seo-templates — 1.7.7 (was 1.7.4)
- NEW: directive
random. Randomly outputs string from list of strings. Example -{% raw %}{{random "Get|Purchase|Buy|Acquire|Find|Check"}}{% endraw %}. - ACL updates.
swissup/module-seo-urls — 1.5.50 (was 1.5.43)
- Improved url resolving when filter name occurs in filter value.
- Smile module integration updated. Fix PHP error "Illegal offset type in isset or empty"
SEO Suite for Magento 2 1.17.0
13th of July 2023Code improvement for all included modules.
swissup/module-hreflang — 1.6.1 (was 1.5.8)
- NEW: set hreflang link for Catalog Category in Magento Admin. It can be useful when have multiple stores at your Magento instance and you need to link categories.
- NEW: import and export hreflang links for CMS Pages and Catalog Categories.
swissup/module-rich-snippets — 1.6.3 (was 1.6.1)
- Fix exception "Product that you are trying to add is not available". Occurs when product is not for sale and module tries to build shipping details for it.
- Improve (and fix) shippingDetails calculation.
swissup/module-seo-pager — 1.3.3 (was 1.3.0)
- Fix not updated title of paginated content when page cache enabled.
- Fixed not working "Relevance" sorting option on search results page.
swissup/module-seo-urls — 1.5.43 (was 1.5.41)
- Fix error - category not found at attribute page filtered by category.
SEO Suite for Magento 2 1.16.0
31st of May 2023swissup/module-hreflang — 1.5.8 (was 1.5.6)
- Show all available store views for "Default store" option in Magento Admin Configuration on store view level.
- Fixed class "Zend_Uri" not found in Magento 2.4.6.
swissup/module-rich-snippets — 1.6.1 (was 1.5.4)
- Product structured data. Provide currect data for grouped products.
- Add support of Google merchant listing fields: “shippingDetails” and “hasMerchantReturnPolicy”. Added dedicated subsections in “Product structured data” section in module settings in Stores Configuration.
- Reorganized section “Product structured data” to be more intuitive.
swissup/module-seo-images — 1.3.18 (was 1.3.17)
- Add DB index for field
target_fileto speed up queries.
swissup/module-seo-pager — 1.3.0 (was 1.2.11)
- Implement Google recommendations for paginated product listings with new strategy "Canonical url to each page (Google way)". More details you can find at module docs.
swissup/module-seo-templates — 1.7.3 (was 1.6.5)
- Allow to use translations in metadata templates. More details at module docs.
- New condition for category templates - "Layerede Navigation / Applied filter".
swissup/module-seo-urls — 1.5.41 (was 1.5.40)
- Improve compatibility with Swissup Ajaxlayerednavigation module and SEO Urls setting "Use direct URL to subcategory".
SEO Suite for Magento 2 1.15.0
31st of March 2023- Compatibility with Magento 2.4.6 and feature fixes for PHP 8.2.
swissup/module-hreflang — 1.5.6 (was 1.5.1)
- Don’t add hreflang to page that have canonical pointing to other page.
swissup/module-rich-snippets — 1.5.4 (was 1.4.20)
- Add weight unit information to product snippet.
- Add opening hours config for organization data snippet.
- Option in module configuration to set store (organization) type for organization snippet.
- Don't render website data snippet when no data is set.
- Integration with Swissup_Askit and Swissup_Knowledgebase.
- Product structured data. Allow to override
@id,@typeand@contextwith attributes. - Fix "Can’t check requested quantity for products…".
- Some additional fixes for PHP 8.2.
swissup/module-seo-cross-links — 1.1.11 (was 1.1.7)
- Fixed broken characters (currency, etc) in widgets.
- Fixed broken cyrillic characters after DOMDocument saveHTML.
swissup/module-seo-images — 1.3.17 (was 1.3.15)
- Fix error during during CLI reindex about exhausted memory.
- Support media url option "Image optimization based on query parameters".
swissup/module-seo-urls — 1.5.40 (was 1.5.33)
- Compatibility with Blueskytechco_LayeredAjax and Smile_Elastcsuite.
- Magento Admin - show SEO Urls tab at attribute when it is filterable.
- Fix not sligified urls when query parameter value is 0.
swissup/module-seo-xml-sitemap — 1.1.14 (was 1.1.12)
- Add Mirasvit Knowledge Base urls to sitemap when module enabled.
SEO Suite for Magento 2 1.14.0
19th of September 2022- Compatibility with Magento 2.4.5 and feature fixes for PHP 8.1.
- Perfomance improvements.
swissup/module-hreflang — 1.5.1 (was 1.4.11)
- NEW: set hreflang link for CMS page in Magento Admin.
- Correct hrefalang data for attribute page on storefront
- Fixes for XML sitemap: exclude links for store views where product is disabled; remove store code in hreflang once respective option enabled; add hreflang data for Highlight Pages and Attribute Pages.
swissup/module-rich-snippets — 1.4.20 (was 1.4.18)
- Fix error - Argument 1 passed... must be of the type array, null given. Occurs when store migrated from Magento 1.
swissup/module-seo-canonical — 1.11.6 (was 1.11.5)
- Fix missing caninical URL at attribute pages.
swissup/module-seo-cross-links — 1.1.7 (was 1.1.6)
- NEW: link Tooltip.
- Fix possible issue of using ampersand and slash symbols in a keyword. Notice added.
swissup/module-seo-xml-sitemap — 1.1.12 (was 1.1.11)
- Remove hard-coded dependency with SeoHtmlSitemap module. Now you can disable module Swissup_SeoHtmlSitemap without harm to XML Sitemap.
SEO Suite for Magento 2 1.13.0
27th of April 2022- Compatibility with Magento 2.4.4 and PHP 8.1.
- Update ACL (Access Control List) for all included modules.
- Convert deprecated php installation scripts into XML schemes.
swissup/module-hreflang — 1.4.11 (was 1.4.10)
- Amasty_Storelocator and Magezon ShopByBrand integrations.
swissup/module-rich-snippets — 1.4.18 (was 1.4.15)
- Performance improvements for configurable products with big number of options.
- Correct price for grouped product data snippet when sub product have discounts.
swissup/module-seo-canonical — 1.11.5 (was 1.11.3)
- NEW config option for product canonical - "Use product attribute for canonical". When product attribute value starts with 'http' then it is used directly. Otherwise attribute value will be appended to base URL.
swissup/module-seo-cross-links — 1.1.6 (was 1.1.2)
- Some optimizations and performance improvements.
swissup/module-seo-urls — 1.5.31 (was 1.5.28)
- Fix missing translations when category filter applied. Most often issue occurs with ajax requests in Swissup_Ajaxlayerednavigation.
- Fix unable to change attribute/option label on store view. Issue occurs when identical label exists for other store view.
SEO Suite for Magento 2 1.12.2
30th of November 2021swissup/module-hreflang — 1.4.10 (was 1.4.6)
- Integration for FishPig_WordPress with FishPig_WordPress_Multisite.
- Don't add hreflang item for product when it is disabled at respective store view.
- Compatibility with Magento Commerce (Enterprise).
swissup/module-rich-snippets — 1.4.15 (was 1.4.13)
- Config options to disable reviews and stock data from product structured data block.
- Add '@id' for product data snippet. It is usefull for integration with third-party modules. Id is equal to product URL.
- Fixed invalid object type for field "brand".
swissup/module-seo-core — 1.3.5 (was 1.3.4)
- Improve Model\Url stability. Work around logic when parse_url can't handle input.
swissup/module-seo-cross-links — 1.1.2 (was 1.1.1)
- Fixed performance issue replacing plugin around to after.
swissup/module-seo-html-sitemap — 1.1.11 (was 1.1.10)
- Added config to hide the highlight pages from sitemap.
- Use separate group for merged css. This makes global bundle persistent across all site.
- Fixed storeId 'null' to display cms pages on sitemap.
swissup/module-seo-urls — 1.5.28 (was 1.5.27)
- Fix 404 page when applied filter contains string same as category name.
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