Magento tutorials

Visual perception has a powerful impact on purchase behavior. 93% of customers consider visual appearance to be the key factor in a purchasing decision. For sure that inescapable fact will not change with time.

During building an e-commerce site, the owners choose the color swatches as a tool in the battle for user visual experience. Swatches provide a friendly way to show a selection of attributes for configurable products. We’d like to share with you some tips on how to get the maximum profit out of using color swatches.

Our tutorial will make clear some issues for Magento and Magento 2 separately. That will help you:

• to navigate through the process of creating color swatches
• to show swatches in layered navigation block
• to integrate swatches into a custom theme

You will learn more about Magento color swatches extensions. There will be an inspirational point in our post, too.

Layered navigation is a significant point in building a website. In particular, when you suggest visitors extensive product catalogs. With a lot of attributes. Thus you have to help customers avoid boring searching. Let's help them find the desired product faster. Otherwise, a long search could cause giving up the page. You lose customers, you lose a sale. After all, you don’t want this, right?

In previous post we have promised we’d discuss Magento layered navigation in your store.

Continue reading to know how to enable filter products on the category page. Let's get customers engaged in a more convenient buying process.

How you measure the usability in your store? Are you sure your customers can easily find what they're looking for?

Today we'd like to talk to you about the navigation in your store, specifically about Amazon-style menu. Magento improved navigation is definitely the one of the most essential points when designing a website. Is it really important for you? We hope, it is. Keep reading...

Our post might be beneficial for managers of large e-commerce stores. Designing large websites you have to help visitors to find the products in your store faster. Well-planned mega navigation menu will come to the assistance.

We continue our previous promise to discuss common Magento issues. Today we're going to help you with editing checkout fields. It's important for a good checkout experience. Let's help customers feel easier in filling the required fields. It will save time. And as a result, will bring them closer to the desired purchase.

First, we have to understand how to edit the Magento checkout page.